Do you know who stands behind the slogans "I'm lovin 'it" or "Just do it"? Do you admire their catchiness and simplicity at the same time? A good catchphrase can contribute to the huge success of the brand, product or any idea. And behind these successes are, among others, copywriters. Their work contrary to appearances is not just about falling into brilliant ideas once in a while. So what does a copywriter do? Here’s the answer...

In short and broadly speaking, a copywriter is the author of marketing content. Slogans are just the beginning. The hard work of a copywriter is also behind the articles, scenarios of promotional films and commercials as well as radio spots, content of infographics, mailings, leaflets, catalogs, announcements, contests.


How to become a copywriter?

In this profession the most important are specific competences and predispositions. They combine artistic, language, psychological and sociological skills. You will be a great copywriter if:

  1. Your mother language has no secrets for you.

What secrets to have, since it's your mother tongue, right? Nothing could be further from the truth! Flawless usage of the grammar, spelling and stylistics of our language is only a necessary minimum. You must love your language - both literary, official, colloquial and the language of social media. The language also has its own trends, you have to be up to date with them.

  1. You are a great observer.

It is by observing people, phenomena, situations that we often come up with great ideas. Keep an open mind and eyes.

  1. You feel well in the media and mass culture environment.

As a copywriter you will create content published in a traditional media, on the internet and social media.

  1. You are interested in the issues of persuasion, consumer psychology and motivation.

A copywriter serves to convince the consumer that certain brands, products and ideas are a great deal. They must do it in an intelligent, subtle and precise way, usually with little time.

What are the perfect studies for a copywriter?

The profession of a copywriter is carried out by people from all kinds of studies - from computer science to philosophy. Higher education is usually required by employers.

A great preparation for the profession of copywriter may be studying at the following faculties:

  • you mother language philology,
  • journalism and social communication and all majors related to the media,
  • psychology,
  • marketing.

How much does a copywriter earn?

A copywriter's career can develop in two ways. Those who do not want more restrictions and corporate frameworks will choose a freelance route. It means that they will decide when, how many and for whom they work while executing orders, but they will also have to make efforts to get those orders themselves. Copywriters are also employed in advertising agencies, interactive agencies, editorial offices or marketing departments.

What is the average annual salary for a copywriter? The median annual copywriter’s salary is $48,572 as of June 29, 2018, with a range usually between $43,878-$54,672, however this can vary widely depending on a variety of factors.

Pros and cons of being a copywriter

If you associate this profession only with creativity, freedom and the implementation of your own ingenious ideas, do not lose enthusiasm, but also keep in mind all the other people involved in the creation process. In addition to the copywriter, they are: artistic director, creative director, graphic designer, often a programmer, an account manager and, of course, the client. Each of them has their own opinion and each of them can accept your idea with recognition, but also reject it, be considered unfeasible or change so that at the end, you will not even recognize it. You must bear in mind the brief, the target group, the preferences of the superiors and the client. So if you treat your, even the smallest, work as your own child and it is difficult to reconcile yourself with criticism and interference in your work, then you will have to work on it. Give free rein to your imagination, but also, control it.

The above-mentioned restrictions are present in basically in every workplace. If you are broad-minded, able to work in a team and accept constructive criticism, all co-workers, supervisors and clients can be an inspiration for you. Of course, many things depends on their competence and goodwill. But let's go back to the positives.

A copywriter's job is certainly one of the most creative, which is certainly not boring. Imagine this feeling when your work, in the form of a brilliant text or a catchy slogan, exists in the minds of recipients on a mass scale. A flexible timetable, the freedom to organise everything, is often a plus of the copywriter profession. It has a strictly creative character, so it is difficult to close it in the time range of 9am-5pm. However, there is also a trap. You can get a good idea at breakfast, on a Saturday evening and on holidays. So be careful so that your work does not change into 24/7 activity mode.